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Meta campaign ROAS jumped to 8.4x

2 min ago

TikTok budget 80% consumed

18 min ago

New lead from Google: Al Nakheel

35 min ago

Snapchat CPL exceeded target by 18%

1 hr ago

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Advertising Dashboard

All Platforms Overview

12.5%

Total Spend

SAR 138.5K

Live syncing
18.3%

Total Leads

1,247

Live syncing
6.2%

Avg CPL

SAR 111

Down is good
+0.8x

ROAS

7.2x

Target: 7.0x
No change

Active Campaigns

12

Across all platforms

Meta

Facebook + Instagram

Connected

Spend

SAR 52K

Leads

546

CPL

SAR 95

CTR

2.8%

Budget utilization 73%

Top Campaigns

Al Malqa Villas - Carousel 214 leads
Riyadh North - Stories 186 leads
Diriyah Gate - Reels 146 leads

Google Ads

Search + Display + YouTube

Connected

Spend

SAR 38K

Leads

312

CPL

SAR 122

CTR

3.2%

Budget utilization 61%

Top Campaigns

KAFD Investment - Search 128 leads
Riyadh Apartments - Display 104 leads
Al Nakheel Residences - YouTube 80 leads

Snapchat

Snap Ads + Story Ads

Connected

Spend

SAR 28.5K

Leads

234

CPL

SAR 122

CTR

1.8%

Budget utilization 84%

Top Campaigns

Jeddah Waterfront - Story 98 leads
Al Yasmin Compound - Snap 82 leads
NEOM Living - Filter 54 leads

TikTok

In-Feed + TopView Ads

Connected

Spend

SAR 20K

Leads

155

CPL

SAR 129

CTR

4.1%

Budget utilization 91%

Top Campaigns

Luxury Riyadh Tour - Video 68 leads
Dammam Beachfront - UGC 52 leads
Al Arid Smart Homes - Spark 35 leads

Lead Sources by Platform

Last 30 Days

Daily Spend Trend

All Platforms

Top Performing Ads

Ad Name Platform Campaign Spend (SAR) Impressions Clicks CTR Leads CPL (SAR)
Al Malqa Villa - Carousel
Meta Al Malqa Villas 18,400 892,000 24,976 2.8% 214 86
KAFD Investment - Video
Google KAFD Investment 14,200 645,000 20,640 3.2% 128 111
Jeddah Waterfront - Story
Snap Jeddah Waterfront 10,800 720,000 12,960 1.8% 98 110
Riyadh North - Stories
Meta Riyadh North 16,500 780,000 21,060 2.7% 186 89
Luxury Riyadh Tour - Video
TikTok Luxury Riyadh Tour 8,200 1,250,000 51,250 4.1% 68 121
Riyadh Apartments - Search
Google Riyadh Apartments 12,600 420,000 14,700 3.5% 104 121
Al Yasmin Compound - Snap
Snap Al Yasmin Compound 9,800 510,000 9,690 1.9% 82 120
Diriyah Gate - Reels
Meta Diriyah Gate 14,800 920,000 23,920 2.6% 146 101

Lead Quality by Platform

Hot Warm Cold